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18 Photos Of LA Decorated For Xmas In the '30s, '40s, & '50s

    

• November 24, 1945: Santa Claus Lane parade at Hollywood Boulevard and Las Palmas

18 images

Didn't all the Christmas light displays look so much quainter in the olden days, juxtaposed with Studebakers and GIs? Maybe it's just that a place could be known far and wide back then as the Christmas House with not much more than some fake snow, a few lights, and a cut-out Santa. Maybe it's that Claudette Colbert was around to get in on the action. Whatever it was, it sure is nice to look at. Enjoy these photos of Los Angeles dressed up for Christmas in the 1930s, '40s, and '50s, and Merry Christmas, if that's your thing!

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  Ca. 1950: Hollywood Boulevard
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  Decmeber 20, 1937: Boyle Heights Christmas House, dreamed up and decorated by 22-year-old George C. Skinner, who got mail addressed to just "Christmas House"
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  December 16, 1938: Kids playing at Boyle Heights's Christmas House
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  1940-something: Sunset Boulevard and Sunset Plaza Drive
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  1959: "Stanley Russell, chauffeur for late Cecil B. De Mille and now free-lance chauffeur, decorates his lawn at 7736 Paso Robles Ave., Van Nuys, with mechanized display to delight neighborhood children. Passers-by believe display which Russell built himself to be operated by 'electric eye.'"
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  December 18, 1954: Looking west on Compton Boulevard from Alameda Street in Compton
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  Ca. 1953: Grauman's Chinese Theatr
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  December 11, 1937: Brand Boulevard in Glendale
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  1935: Main and Pacific Coast Highway in Huntington Beach
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  1948: Probably Van Nuys Boulevard
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  Ca. 1950: Hollywood Boulevard
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  No date: Somewhere in Hollywood
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  No date: Hollywood
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  No date: Hollywood Boulevard the night before the Santa Claus Lane Parade
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  1932: Claudette Colbert inspecting a wreath with her face in it at Hollywood and Vine
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  November 21, 1940: Christmas parade at Broadway and Seventh Street Downtown
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  July 29, 1960: A prank in Granada Hills

12 Strategies for Hosting a Sucessful Open House

“You don't need a golden toilet. You just need a working toilet,” said Holly Sose, of City Connections Realty. “Any wild shenanigans are just that, shenanigans. … The market will always dictate a trade price. No amount of gorgeous models dancing in bikinis or catered sushi is going to do that for you.”
Once a seller figures out the right price, it may take some weeks to prepare a home so it looks ready for a showing. Here's how:

1. De-clutter your home
“Buyers want to envision themselves in the home, and it’s difficult to do so if your clutter is in the way,” said Shannon Aalai, of CitiHabitats.
Cleaning out closets is especially important since many city house hunters are obsessed with closet space and will surely open all doors, she said.

2. Add a fresh coat of paint, and fix anything that’s broken, especially if it’s squeaky.
"When people walk into an apartment they’re nitpicky and want to find something wrong even if they like it," Aalai said.
So, make sure everything is in working order, including light bulbs.
Vik Kukar, of Rutenberg Realty, recalled one open house where a broken dishwasher handle turned off prospective buyers.
“You’re really trying to create emotion when you walk in,” he said. “You don’t want anything to break that positive emotion.”

3. Stash your honeymoon photos and hide your doll collection.
“Take down anything I tell you is offensive or weird, and remove anything personal,” Aalai said. 
The goal is to keep the focus on the apartment. 
“Your dog is cute but we don’t need to see [it] in every photo," she said. "People are easily distracted. They look at the photos, and say, 'That’s a cute couple, that’s a cute baby.' They’re more interested in [the sellers’] lives.”
When taking a couple to look at a SoHo loft, Aalai heard the prospective buyers talking nonstop about the series of “creepy” collage boxes hanging on the wall instead of chatting about the home.
“The husband said you’ll never get rid of that energy,” she recounted.

4. Consider using a professional to stage your home.
It could cost anywhere from $4,000 to upwards of $25,000 to have your apartment staged, but there could be a big payoff, Kukar said.
“It’s often going to have a 300 percent return,” he said, especially if a home has no furniture.

5. Give your agent ample access to your house.
“Allow open houses, and let brokers show the property after work and on weekends,” Aalai said.

6. Target your outreach.
Teplitzky stressed the importance of “building momentum” by listing a home in different outlets, online and elsewhere.
Sometimes her agents will do mailings in the neighborhood to increase the number of people showing up.

7. Don’t be home for showings or open houses.
“Buyers are never honest in front of sellers, and frankly it often makes them uncomfortable,” Aalai said.

8. Be prepared for possible questions.
Make sure whoever is hosting the open house knows where to find the nearest gym and grocery stores and the closest subway and bus stops. Make sure they know what, if anything, was renovated and when, and whether walls can come down or be put up, Kukar said.

9. Get a cleaning service.
“People will notice if it’s dirty,” Aalai said, especially in bathrooms where prospective buyers often turn on faucets and use toilets.
“They move the shower curtain when they want to turn the water on, so make sure there’s no hair in the tub,” she said, also advising sellers to make sure there’s soap, and the good towels are hanging.

10. Take the dog or cat out; hide litter boxes and feeding bowls.
Not all house hunters are animal lovers.
“If a dog is there, sometimes people are worried about the dog jumping on them, and they’re freaking out,” Aalai said. “And with cats, a lot of people have allergies.”

11. Add simple, nice touches.
Aalai likes to bring flowers or set out a bowl with lemons or pears.
Teplitzky likes to offer little bottles of cold water or fruit in the heat of summer.
Sose likes to put on music.
“Music makes everything better,” she said.

12. Make sure the house doesn’t smell.
People often get accustomed to their homes' odors, said Aalai, who will often light a scented candle in the bathroom.
Many brokers will open windows before a showing to let it air out.
Kukar gently lets sellers know not to do any heavy cooking an hour or so before a showing. He remembered an open house where a family had just cooked a pot roast.
“It smelled good, but it was too much,” he said.
“Apartments are sold on emotion,” Kukar said. “The agent is the director of [a movie called] ‘Selling This Home.’ We’re trying to produce these strong feelings of joy, hope and happiness.”

Mapping LA's Most Rapidly-Gentrifying Neighborhoods

Highland Park isn't gentrifying nearly as much as it seems to be, but Venice certainly is. These and more surprises in PropertyShark's new map comparing median home price to household income--a higher ratio (darker color on the map) means home prices are more out of whack with what existing residents can actually afford, suggesting that the neighborhood is fancifying quickly (note, though, that these are asking prices, which are not quite as useful as sale prices). You wouldn't think Los Feliz (ratio: 31), central-west Santa Monica (48), or gated little Bradbury (33) could get radically more expensive, but they're three of the hottest spots, along with an area in the heart of Downtown (30). Gentrification poster children like Highland Park (8) and Silver Lake (9/16) are surprisingly balanced, but up-and-comer gentrification zones Echo Park (16/20, mostly) and Mid-City (20) are swiftly getting less balanced. Below a list of the zip codes that are most unaffordable right now.

Click here for the map and zoom in for zip-code-level data.

December Newsletter