Buyers Offer More For A Staged Home

Staging your home for a faster sale, and higher price!

Fran Freedman took down the family photos and most of her artwork. She had the fence in the front yard ripped out, and she got rid of half the clothes in her closet. And that was just for starters. She wasn't redecorating. Rather, she was "staging" her house for a potential home buyer.
With 3.75 million homes on the market — a 7.3-month supply — sellers must work harder these days to attract buyers. Yet oddly enough, the trick to making your home stand out is often to make both the interior and exterior look generic, almost bland. And that's where home staging comes in.
"The philosophy is the buyer must be able to picture themselves living in your home," says Freedman, 65, a lawyer in Philadelphia. "They don't want to see your family photos and your artwork. The décor should be understated so they can say, 'This would be the perfect place for my...' "
Does it work? When Coldwell Banker Residential Brokerage in Los Altos, Calif., looked at nearly 2,800 properties in eight U.S. cities in 2004, they found that the staged homes, on average, sold in half the time that the non-staged homes did. The sellers with staged homes ended up with 6.3% more than their asking price, on average, while sellers with non-staged homes sold for 1.6% more than the asking price.
The cost of hiring a company to stage your home tends to range from $1,800 to $3,800 but can go much higher, depending on the size of the house and the amount of work involved.
Freedman says Tailored Transitions, the company she used, "had a hard time convincing me and my husband to spend the money. People don't spend money on this kind of thing. I'd never heard of staging."
In the end, they spent $2,500 for the interior, $4,000 for the exterior, $500 to rent "props" like less eye-catching artwork and decorative pillows and $500 to move their excess furniture and boxes into storage. In hindsight, she says, it was worth every dime.
They listed their home this month for $949,000, and Freedman says, "I don't know if we would have priced it that high when it wasn't so attractive."
Judee von Seldeneck put her staged home in Philadelphia on the market this month; it sold in one day, for $700,000.
From moving shrubs to planting flowers, to replacing the knobs on kitchen cabinets and ripping up the carpet on the stairs, every change was made to accentuate the house's best features. There were even pumpkins on the porch to lend a homey, inviting look.
Inside, the stagers "put furniture that looked comfortable but not too heavy, not cluttered," says von Seldeneck, CEO of an executive search firm, who's "in my 60s." The books on shelves, colors of the rug, the furniture — all were "geared more toward younger people."
She spent $8,000 on the job and says, "It was the best money I ever spent."

Short of hiring a company to do the work, there are some simple steps any seller can take to stage a home:
•Cleaning. The house should be Q-tip clean. Every surface should sparkle; every groove should be dirt-free. And above all, wash the windows.
•Clutter. Pack up family photos, stacks of paper, medicines on the bathroom counter, the books overflowing the bookcase. Hide trash cans, ashtrays, the laundry hamper, the kitchen sponge, the cat's litter box and food dishes.
"Clutter eats equity," says Barb Schwarz, the self-proclaimed inventor of home staging and author of Home Staging: The Winning Way to Sell Your House for More Money.
•Color. Dark walls make the house look smaller. Walls should be off-white, or have earthy tones if the room has lots of light. Ideally, the carpet would be "real estate beige." Open or take down the curtains, so the rooms will have as much light as possible. Leave on the lights in darker areas.
•Focal point. To think like a professional stager, stand at the doorway of each room. What features do you want to accentuate? Where's the focal point? (A room should have only one.) So if you have a fireplace and a big-screen TV, take out the TV. Arrange the furniture so the eye is drawn to the focal point.
•Furniture. Most rooms have too much furniture, which makes rooms look smaller. Reduce the number of pillows on the couch to zero, or have an odd number like three. Remove afghans and blankets. Reduce the number of paintings on the walls.
•Dining room. Take out the leaves from your dining table and put no more than four chairs around it. Set the table as if for a meal, and put an appealing centerpiece in the middle. Reduce the number of dishes in the china cabinet, leaving only a few.
•Kitchen. The exterior of the refrigerator should be bare. Store any appliances you don't use daily out of sight. Hide the trash can, and put the sponge and soap under the sink. You can spruce up an outdated kitchen simply by changing the knobs and hinges.
•Master bedroom. Buy a new bedspread, if necessary. Clear off bedside tables and chests of drawers. Hide the alarm clock. For the closets, pack up any clothing you're not using this season. It'll make the space look larger.
•Bathroom. Replace bar soap with liquid. Coordinate all towels using one or two colors. Fold them in thirds and hang them neatly. Clear everything out of the shower except for one bottle of liquid soap and one bottle of shampoo. Clean or replace the shower curtain. Make sure all grout is clean and in good condition. Remove all cloth toilet lid covers, and keep the lid down. Hide the trash can.
•Outside. Keep the lawn mowed and the edges neat. Trim shrubs, especially around windows. Put flowering plants near the front door. Does the house need painting? Consider painting or staining the front door; it's one of the least expensive ways to spruce up the entry. If there's furniture on the porch, make sure it isn't plastic but rather good wicker or wrought iron. Power-wash or stain the deck. Remove or hide old cans and bottles, auto parts, boats and RVs.
"When you start staging your house, emotionally, you need to say goodbye to your house," says Starr Osborne, CEO of Tailored Transitions in Philadelphia, the staging firm Freedman hired. "It's like hotel living. It's not a comfortable experience, but your home will sell more quickly and for better money."
The de-cluttering process is "one of the biggest challenges we find," she says. "Sellers feel it's an indictment of the way they live. You have to remember what you're selling. You're not selling your taste; you're selling tastes the buyer wants to see."
Freedman recalls it was "kind of traumatic" when all her family photos were packed away. Another tough moment was when she stood in front of her closet, wondering what she could throw out.
But in the end, Freedman says, the process was "cathartic." "It made us realize we had too much," she says. "When we move, we won't use it all."

How Staging Can Eliminate Buyer Confusion

When I first met with a recent client, Stuart, he shared memories of raising his family, gatherings with friends, and 23 years in his beautiful 3,200-square-foot contemporary home.

The home offered tremendous open space and wonderful features, but for the past several years, key rooms in the home were converted to Stu’s home office suite. The living and dining room housed desks, chairs, and video editing equipment — an uninviting space for a young family seeking a place to call home and make their own memories.
Real estate professional Ellen Levada of Calcagni in Cheshire, Conn., recommended our staging services to make the home attractive to buyers, get it sold, and for top dollar. With a new home already purchased, Stu was motivated and understood the importance of staging to sell. After our initial meeting, he embraced our proposal to stage 14 rooms and showcase the open floor plan, square footage, and wonderful architectural details of the home.

The open living room offers great windows, high ceilings, and hardwood floors but as an office suite was not going to engage buyers. To show buyers the space potential, stagers removed all of the office furniture and replaced it with appropriate furnishings including a couch, love seat, and tables. We also painted the walls a more modern, neutral color, and accessorized.

Buyers today want move-in condition homes with updated decor that can easily fit their lifestyle and furnishings. Fresh modern paint choices in several of the rooms and new carpeting provided a neutral canvas for furnishings and decor. Our team then transformed 14 rooms in the home in a single day to “wow” buyers and help establish an emotional connection to the space.
Professional listing photos captured the beauty of the home and in just a short 14 days on the market, guess what? The home sold and is now under contract!

This home's dining room was open to the living room and featured beautiful natural light but was another room being used as office space. We continued the updated paint color throughout this space and added an elegant 

dining room table, chairs and accessories.

This spacious master bedroom looked small and uninviting. A warm neutral wall color showcases the rooms size and high ceilings. We replaced the existing bedding with more sophisticated decor in gold and taupe tones to create a modern retreat.

Finding the right stager

Buyers in some areas complain about walking into an open house and finding dirty laundry in bedrooms. 

In places like the San Francisco Bay Area, so many listings are well presented for sale that sellers who don't stage their homes are at a disadvantage.

Occasionally, a home shows beautifully as is and needs little work to get it ready to sell. 

A listing in the hills above Oakland, Calif., came on the market last year without the aid of a professional stager and sold for the asking price within a week. The house had just been renovated and the sellers had great taste. Their furnishings and paint colors were perfect for the house.

Most sellers need to put more effort into preparing their homes for sale if they want to sell successfully. Some of this work can be done on their own, like decluttering, painting and sprucing up the yard, if they have the skills, time, and are so inclined.
Many sellers will benefit from hiring a stager, which is a decorator who specializes in preparing homes for sale. Finding the right stager is important. You want to hire someone who will give your home a look that will sell it for the highest price possible.

HOUSE HUNTING TIP: One way to get familiar with different stagers' work and style is to visit Sunday open houses. Usually stagers display their business cards at the property. If not, ask the agent holding the house open if it was staged. If so, ask for the stager's name.

Most professional stagers have Web sites where you can find out more about them and preview samples of past staging jobs. Your real estate agent is a good resource. Some real estate agents have a favorite stager. If your agent has had success working with that stager, that could be an obvious choice. You're looking for results. A stager who has a good track record in your area is someone to seriously consider.

If you live in an area where staging is not popular, ask your agent for the name of an interior decorator to consult with about how best to arrange your furniture and artwork. Make sure, before you pay for a consultation, that this person also can select colors for you if your home needs painting. 

Some sellers talk to several stagers before deciding on one. Each stager should meet with you at the property. Try to arrange for your agent to attend the meeting to give input on how the house should be staged to appeal to the most buyers. For example, should a bonus room be staged as a den or home office?

Find out if the stager can use some of your personal possessions -- those that are appropriate for selling the house. The staging cost should be less if the stager doesn't have to bring in as much furniture and accessories. Ask if the stager will select paint colors. If not, there might be an additional cost for hiring a colorist.

A stager should provide you with a written proposal, including the scope and price of the job, the term of the contract, and the cost to extend, if you need it. In this market, it could take months to sell your home. Staging contracts usually run for two to three months from the date the house is staged. Extensions are usually 10 percent to 25 percent of the original fee for each additional month.

Deciding who should stage your home shouldn't be based on price alone. A cheap look is not going to generate an enthusiastic response. Go with the best stager you can afford.You want your home to look amazingly good so that it creates a buzz among buyers and their agents.

       

 

Staging Your Home For A Successful Sale

If you're selling your home, you obviously want to get it sold quickly and for the highest amount possible. One very important strategy to keep in mind is staging, which is simply the process of arranging the inside of your home so that it shows off to its full potential.

Staging plays up your home's good features, such as enhancing a great view or drawing the buyer's eye to some spectacular wood floors. It also helps to minimize some of the home's drawbacks, such as making a small bedroom look larger. But also understand that staging does not in any way mean concealing structural defects, such as hanging a picture over a water stain or putting curtains over a broken window!

Staging allows a potential buyer to visualize what can be done with the home, which is especially important with a house that's currently vacant. For example, some carefully arranged furniture in a room that would otherwise be empty can really help the buyer see the room's potential. And if you're in a neighborhood of tract houses that all look pretty much the same inside, good staging will set your home apart from the others for sale in the neighborhood.

Finally, good staging makes buyers feel at home. It lets them really imagine themselves in the kitchen with friends, or relaxing in front of the living room fire, or even working on their car in the garage.

Remove Clutter

There are several things that go into staging a home for sale, and probably the single most important one is getting rid of all the clutter. No one wants to see several days' worth of mail and newspapers on the kitchen counter, or a kid's bedroom crammed with toys and games. The same applies to the garage, basement and even the backyard storage shed.

Clutter is not just an overflowing magazine rack. It can be too many pictures on the wall, too many chairs wedged around the dining room table, or an oversized sofa that blocks the living room traffic patterns. It can be too many items of clothing crammed into a closet, or too many of grandma's dishes filling up every inch of a kitchen cabinet.

When decluttering the house, stuffing everything into the closet or in boxes in the garage is not the answer. Remember that a potential buyer is looking in every nook and cranny of the house, and an overflowing closet doesn't make much of an impression. Instead, get the clutter completely out of the house. This could be a garage sale, some donations to a local charity, or simply a trip to the landfill. If you still have items that are cluttering up the house but they are things you'll want for your next home, then rent a temporary storage space and move them there.

Let Buyers Envision Themselves There

In addition to removing the clutter to make the rooms feel more open and the closets and cabinets feel more spacious, you want to always have an eye on what things you can do to help the buyers visualize living there. For example, lots of family photos on the wall will make it hard for the buyers not to feel like they're trespassing in someone else's home.

Likewise, while you may be very proud of your religious affiliations, your choice of political ideologies, or your gun collection and the elk head on the wall, remember that not everyone shares your interests. If you can depersonalize the home to some degree, it will make it easier for potential buyers to see themselves making a life there.

Your home should also be absolutely immaculate when you have it on the market for sale. Clean the counters and the cabinets and the fixtures and the flooring and every other part of the house until it shines. Wash the windows, let in the light, and make sure that beautiful view or that inviting backyard is clearly visible when a buyer walks through. A clean house also gives potential buyers more confidence that the structure of the house has been properly maintained and cared for as well.

Hire a professional stager

It often makes good financial sense to hire a professional to do the staging for you. A professional home staging company will thoroughly understand the concepts of space and light and color, and they know how to make rooms show off to their full potential. They also don't have the same personal attachment to the home and its furnishings that you do, so they can make practical, impartial suggestions that you might otherwise overlook or simply not want to face.
The cost of professional staging varies with the size of the house and amount of work involved, but a well-staged home should sell quicker and for more money, which makes that upfront expense a wise financial investment.

       

 

5 Basic ideas of Modern Home Decor

Simplicity. If you were looking for a word that described what modern home decor was then that would be; it is simplicity. Of course, simple doesn’t mean boring and modern decor with its clean lines, neutral color palette and geometric shapes is anything but boring. Instead, modern home decor can be warm, inviting and completely stylish in just about any home. But how do you achieve modern home decor? Obviously, it isn’t as simple as walking into a store and choosing items that have clean lines. There takes a bit more to that and there are several basic ideas that should be incorporated into a modern decor.

The first idea is to keep it simple. Remember that word that best describes modern design and make sure that you incorporate it into your space. There is no need for the room to simply be four walls and a chair for sitting, we aren’t going to that extreme, but you will want to keep things as uncluttered as it possible. Studies have shown that clutter can lead to stress in your life so keeping your decor simple will help alleviate some of the stresses that you feel.

The second idea of modern home decor is function. Not only should your rooms be simple with those clean lines and minimal artwork and accessories, but it should also be functional. This varies greatly from room to room but when you go into a room, it should be easy to access and use various items in it. So, for instance, a kitchen that is designed with modern decor in mind should have ample workroom and everything should be easy to access.

Technology is the third idea for a modern decor in your home. It is actually a lot more than simply stating “technology” and any electronics that are in your home should work with the space. It is often recommended that all electronics be streamlined, so flat panel televisions, built in DVD players, small flat screen televisions in the kitchen, and computers tied in to a room rather than being a lump in it, are important to keep those lines clean.Open spaces. If you are going with a modern decor, then you will want to utilize our fourth idea by having lots of open space in your home. This may not be possible in some homes that offer closed rooms instead of an open concept but you can create the appearance of open spaces by using color, fabrics and furniture. You can also keep windows coverings that are light in color and airy in feel to create an open feel in to the room, even if it isn’t.

The last idea for creating a modern decor in your home is to add a little bit of character to the space. It can be amazing how one splash of color on an otherwise neutral palette can create such an alarming effect to the room. Don’t hesitate to explore your options with color and make the space one that you will enjoy sharing with every.

Creating a modern decor doesn’t have to be difficult and there is a lot of room to play around with your spaces. All you really need to remember are these five simple rules and before you know it, you will have a modern decor that shines.

Staging your home for a faster sale, and higher price!

Fran Freedman took down the family photos and most of her artwork. She had the fence in the front yard ripped out, and she got rid of half the clothes in her closet. And that was just for starters. She wasn't redecorating. Rather, she was "staging" her house for a potential home buyer.

With 3.75 million homes on the market — a 7.3-month supply — sellers must work harder these days to attract buyers. Yet oddly enough, the trick to making your home stand out is often to make both the interior and exterior look generic, almost bland. And that's where home staging comes in.

"The philosophy is the buyer must be able to picture themselves living in your home," says Freedman, 65, a lawyer in Philadelphia. "They don't want to see your family photos and your artwork. The décor should be understated so they can say, 'This would be the perfect place for my...' "

Does it work? When Coldwell Banker Residential Brokerage in Los Altos, Calif., looked at nearly 2,800 properties in eight U.S. cities in 2004, they found that the staged homes, on average, sold in half the time that the non-staged homes did. The sellers with staged homes ended up with 6.3% more than their asking price, on average, while sellers with non-staged homes sold for 1.6% more than the asking price.

The cost of hiring a company to stage your home tends to range from $1,800 to $3,800 but can go much higher, depending on the size of the house and the amount of work involved.

Freedman says Tailored Transitions, the company she used, "had a hard time convincing me and my husband to spend the money. People don't spend money on this kind of thing. I'd never heard of staging."

In the end, they spent $2,500 for the interior, $4,000 for the exterior, $500 to rent "props" like less eye-catching artwork and decorative pillows and $500 to move their excess furniture and boxes into storage. In hindsight, she says, it was worth every dime.

They listed their home this month for $949,000, and Freedman says, "I don't know if we would have priced it that high when it wasn't so attractive."

Judee von Seldeneck put her staged home in Philadelphia on the market this month; it sold in one day, for $700,000.

From moving shrubs to planting flowers, to replacing the knobs on kitchen cabinets and ripping up the carpet on the stairs, every change was made to accentuate the house's best features. There were even pumpkins on the porch to lend a homey, inviting look.

Inside, the stagers "put furniture that looked comfortable but not too heavy, not cluttered," says von Seldeneck, CEO of an executive search firm, who's "in my 60s." The books on shelves, colors of the rug, the furniture — all were "geared more toward younger people."

She spent $8,000 on the job and says, "It was the best money I ever spent."

Short of hiring a company to do the work, there are some simple steps any seller can take to stage a home:

•Cleaning. The house should be Q-tip clean. Every surface should sparkle; every groove should be dirt-free. And above all, wash the windows.

•Clutter. Pack up family photos, stacks of paper, medicines on the bathroom counter, the books overflowing the bookcase. Hide trash cans, ashtrays, the laundry hamper, the kitchen sponge, the cat's litter box and food dishes.

"Clutter eats equity," says Barb Schwarz, the self-proclaimed inventor of home staging and author of Home Staging: The Winning Way to Sell Your House for More Money.

•Color. Dark walls make the house look smaller. Walls should be off-white, or have earthy tones if the room has lots of light. Ideally, the carpet would be "real estate beige." Open or take down the curtains, so the rooms will have as much light as possible. Leave on the lights in darker areas.

•Focal point. To think like a professional stager, stand at the doorway of each room. What features do you want to accentuate? Where's the focal point? (A room should have only one.) So if you have a fireplace and a big-screen TV, take out the TV. Arrange the furniture so the eye is drawn to the focal point.

•Furniture. Most rooms have too much furniture, which makes rooms look smaller. Reduce the number of pillows on the couch to zero, or have an odd number like three. Remove afghans and blankets. Reduce the number of paintings on the walls.

•Dining room. Take out the leaves from your dining table and put no more than four chairs around it. Set the table as if for a meal, and put an appealing centerpiece in the middle. Reduce the number of dishes in the china cabinet, leaving only a few.

•Kitchen. The exterior of the refrigerator should be bare. Store any appliances you don't use daily out of sight. Hide the trash can, and put the sponge and soap under the sink. You can spruce up an outdated kitchen simply by changing the knobs and hinges.

•Master bedroom. Buy a new bedspread, if necessary. Clear off bedside tables and chests of drawers. Hide the alarm clock. For the closets, pack up any clothing you're not using this season. It'll make the space look larger.

•Bathroom. Replace bar soap with liquid. Coordinate all towels using one or two colors. Fold them in thirds and hang them neatly. Clear everything out of the shower except for one bottle of liquid soap and one bottle of shampoo. Clean or replace the shower curtain. Make sure all grout is clean and in good condition. Remove all cloth toilet lid covers, and keep the lid down. Hide the trash can.

•Outside. Keep the lawn mowed and the edges neat. Trim shrubs, especially around windows. Put flowering plants near the front door. Does the house need painting? Consider painting or staining the front door; it's one of the least expensive ways to spruce up the entry. If there's furniture on the porch, make sure it isn't plastic but rather good wicker or wrought iron. Power-wash or stain the deck. Remove or hide old cans and bottles, auto parts, boats and RVs.

"When you start staging your house, emotionally, you need to say goodbye to your house," says Starr Osborne, CEO of Tailored Transitions in Philadelphia, the staging firm Freedman hired. "It's like hotel living. It's not a comfortable experience, but your home will sell more quickly and for better money."

The de-cluttering process is "one of the biggest challenges we find," she says. "Sellers feel it's an indictment of the way they live. You have to remember what you're selling. You're not selling your taste; you're selling tastes the buyer wants to see."

Freedman recalls it was "kind of traumatic" when all her family photos were packed away. Another tough moment was when she stood in front of her closet, wondering what she could throw out.

But in the end, Freedman says, the process was "cathartic." "It made us realize we had too much," she says. "When we move, we won't use it all."

Decorating for the senses

When starting a new decorating project, the big decisions are mostly about how the results will look. And the visuals of a room or house are important. But another big part of how a space feels to us is how we perceive it with our other senses. Think of how a luxuriously soft throw tossed across a worn leather chair makes a reading spot seem extra appealing or how the background scent of eucalyptus makes a spa seem clean and calming. Keeping all the senses in mind when making decorating choices will create spaces that feel more inviting and are a pleasure to inhabit. Here are some ideas:

Taste
Decorating for the sense of taste is all about implication—creating a space where food is enjoyed and celebrated. Make sure your house facilitates easy, communal eating by assessing your dining spaces. Is your table large enough for extra guests and durable enough to handle inevitable food and drink spills? Do sitting areas have handy spots for people to set drinks upon? Do you have room for an outdoor dining space? Other ideas: create a window sill garden with herbs, tiny hot peppers or tomatoes or a lettuce mix for cutting fresh mesclun. Plant a fruit tree that's visible from the kitchen or living room window. Set a warm pot of fragrant herbal tea on a guest's night table at bedtime. And don't forget the time-tested standby—a bowl full of seasonal fresh fruit.

Smell
When appealing to the sense of smell, subtlety is key. Try incorporating the outdoors by using the fresh scents of nature. Hang a eucalyptus cutting on a shower head to release a fresh, clean scent with every steamy shower. Plant a fragrant bush like honeysuckle, rose, or gardenia under a bedroom window to wake up the scent of flowers wafting in. Put a lavender plant in a bedroom or bathroom. Plant a rosemary shrub by the front door—whenever someone brushes by it, it will release its piney scent. Go seasonal with outdoor scents, bringing pine boughs in during December or fresh flowers in spring. Cedar blocks or shelves in a closet smell pleasantly old-fashioned and keep moths away too. Toss scented pine cones into the fire on wintry nights. Or just open a window and let a fresh breeze drift in.

Sight
Whether your taste is classic, mid-century modern or eclectic, there are certain visual rules that apply for all styles: Create a focal point in each space. Use harmonious colors for calm and high contrast for excitement. Group like things together and display objects in odd numbers. Allow for plenty of clear spaces on table tops and other surfaces for the eye to rest. Use a variety of light sources, including natural lighting and task lighting, and incorporate candlelight and light from a fireplace. For a cost-free makeover, walk through the room looking at everything as though seeing it for the first time. Purge art and objects that no longer suit you and rearrange furniture to engage with the space in a fresh way.

Touch
Engage the sense of touch with contrasts. Contrast crisp sheets with a soft warm comforter and big puffy pillows. Set off the smooth tiles of a bathroom with oversized fluffy towel or drape a luxe silky throw over a modernist chair. Add things that can be touched and look fun to touch, like a worn handmade wooden table, a curvy piece of sculpture, or a nubby throw pillow. Think about what flooring would feel best under your feet—the cool minimalist feel of tile or polished cement or the cushy warmth of carpet with thick padding underneath? When putting in new fixtures like door knobs, faucet handles and light switches, consider their feel. Do they move smoothly? Do they have a nice weight to them and feel good in your hand? Consider investing in luxurious items like heated towel racks, a premium showerhead, heated floors, or a quiet ceiling fan to bring in a cool breeze.

Sound
Appealing to the sense of sound is not only about emphasizing pleasant sounds but de-emphasizing or eliminating unpleasant sounds. The most obvious way to bring sound into a space is with music, but other ways include adding water feature, bamboo wind chimes or even just opening a window to bring in the sounds of the outdoors. Run a fan or white noise machine at night to create a peaceful sleeping space and install double-paned windows to mask traffic noises. Soften the sound of large open rooms with textiles and cork flooring. And don't forget ambient noise: oil squeaky doors, fix rattling appliances, knocking pipes, and creaky stairs.

OPEN HOUSE SELLERS CHECKLIST

STAGING WORKS! SELL YOUR HOME FASTER!

Many years ago, I heard the saying “The investment in staging your home will always be less than a price reduction on your home!” And that statement is as true today as it was all the way back...
The math is pretty simple. Imagine a $300,000 home that’s been on the market for six months without selling. The seller is becoming more and more frustrated and considers a price decrease of 5 percent. That’s $15,000. Now imagine investing only a fraction of that sum in staging and selling the home much faster.

That’s what staging will do, and the numbers are in to prove it – time and time again.
Recent statistics show that 94 percent of homes staged by an Accredited Staging Professional sold in 29 days or less, compared to an average of 145 days for homes that were not staged. What’s more, homes staged by Accredited Staging Professionals stay on the market 83 percent less than a home that has not been staged.
For home stagers and real estate agents alike, it’s imperative to showcase the positive impact of home staging, both visually by showing examples of past staging projects AND by sharing statistical evidence that home staging works and that the investment is worth it many times over.
So next time a seller brings up the subject of a price reduction, make sure to share the positive impact of home staging. The investment will be less and the impact most likely more.

7 Ways to Make Your Home More Appealing to Buyers

When you're ready to sell your house, it pays to assess your home and make improvements before the for-sale sign goes in the yard. By doing so, you'll help buyers see the beauty of your home -- and that helps put the sold sign up faster. Especially in today's tough market for home sellers, attention to details and a willingness to go the extra mile can make all the difference.
 Here is a list of tips to make your home stand out from the rest.



Be objective
                                            

One of the hardest things for homeowners is to see their house from a buyer's perspective. If you can't be objective about how your home looks, take pictures of it. Take photos from the street, the kitchen, living room and master bedroom. These are the rooms that matter most to buyers.

 

Start at the front

                       

Give the front of your home a makeover. Hire a landscape company to freshen the grounds, trim shrubs and trees, and add mulching. Repaint the mailbox, add new house numbers and hide trashcans. These improvements help hook buyers at the curb, enticing them to view your home.

 

Add Life

 

Invest in good quality real or silk plants. Spindly plants are eyesores. Look in any d¿¿cor magazine and you'll notice how plants are placed attractively in the room. Use these as guides on what plants to buy and where to place.

 

Put Money Into Your Kitchen

 

Investing in the kitchen is one of the best returns on investment for homeowners. The kitchen is the one room that really excites buyers, so make it work for you by adding a new backsplash, fresh coat of paint on the cabinets and trendy pulls. Dated lighting, peeling laminate and crowded countertops will have buyers backing out of the house.

 

 

Set The Table

 

Model homes and homes in design magazines always feature a dining room table that's set, but few homeowners with homes for sale set the formal dining room table. Setting the table makes the room inviting and helps buyers imagine themselves in it.

 

Open The Door To Sales

 

The front door is the first place on your home a prospective buyer sees and touches when they arrive. Repainting or revarnishing the door and polishing up the hardware will create a vision of beauty and buyer anticipation because it says the house is cared for right up front.

 

Create A Focal Point In Every Room

 

Each room should have a feature that defines the space. A focal point helps visually draw buyers into the room -- and where the eyes go, the heart often follows. Using the photos you've taken earlier, plan a focal point for the main rooms of the house, including the kitchen.

 

 

How Staging Can Eliminate Buyer Confusion

 

When I first met with a recent client, Stuart, he shared memories of raising his family, gatherings with friends, and 23 years in his beautiful 3,200-square-foot contemporary home.
The home offered tremendous open space and wonderful features, but for the past several years, key rooms in the home were converted to Stu’s home office suite. The living and dining room housed desks, chairs, and video editing equipment — an uninviting space for a young family seeking a place to call home and make their own memories.
Real estate professional Ellen Levada of Calcagni in Cheshire, Conn., recommended our staging services to make the home attractive to buyers, get it sold, and for top dollar. With a new home already purchased, Stu was motivated and understood the importance of staging to sell. After our initial meeting, he embraced our proposal to stage 14 rooms and showcase the open floor plan, square footage, and wonderful architectural details of the home.

Home staged by PJ & Co. Home Styling LLC / The open living room offers great windows, high ceilings, and hardwood floors but as an office suite was not going to engage buyers. To show buyers the space potential, stagers removed all of the office furniture and replaced it with appropriate furnishings including a couch, love seat, and tables. We also painted the walls a more modern, neutral color, and accessorized.

Buyers today want move-in condition homes with updated decor that can easily fit their lifestyle and furnishings. Fresh modern paint choices in several of the rooms and new carpeting provided a neutral canvas for furnishings and decor. Our team then transformed 14 rooms in the home in a single day to “wow” buyers and help establish an emotional connection to the space.
Professional listing photos captured the beauty of the home and in just a short 14 days on the market, guess what? The home sold and is now under contract!

Home staged by PJ & Co. Home Styling LLC / This home's dining room was open to the living room and featured beautiful natural light but was another room being used as office space. We continued the updated paint color throughout this space and added an elegant dining room table, chairs and accessories.

Home staged by PJ & Co. Home Styling LLC / This spacious master bedroom looked small and uninviting. A warm neutral wall color showcases the rooms size and high ceilings. We replaced the existing bedding with more sophisticated decor in gold and taupe tones to create a modern retreat.